Duepet
Duepet is a pet care business located in the brazilian state of Sao Paulo. They’ve trusted me with their everything, from branding to social media strategy.
Client
Duepet
ROLE
Print, Social, UX/UI
Delivered
Still going!
Young and approachable, Duepet’s identity was built around warmness, care and love.
From CMYK to RGB
Moving away from print, I was also responsible for designing and developing the company’s website, better experienced live.
Cute Feed
I’ve been fueling their Instagram account with some cool looking stories and posts and their engagement rates are sky-high!
#iurycases
"Link in bio"
Over 60% of all traffic on Duepet’s website were based on mobile platforms. Right, nothing new there.
More than 75% of the visits to the website came through the link in bio. However, bounce rate metrics became the trigger for a deeper look in this regard. Why did this happen? Why did this happen to mobile users coming directly from Instagram?
Users from that platform were directed to the default mobile website. So what’s going on then?
Here's the thing: to someone coming from the company's Instagram, it was pretty redundant. But why is it a problem?
The mobile version was doing what it was designed to do, it presented the company in a brief way, displayed their values and it even mirrored the last 6 posts from their feed so customers could get a feel of the daycare. You could click the menu or scroll around and find out more about Duepet’s services. But as it turned out, this wasn’t exactly what someone coming from social media expected.
Let’s take a step back: If users wanted to learn more about how to make their pet’s life a little better, they had a few options:
Browse Instagram stories
This is okay but the Instagram stories aren’t really meant to convey large amounts of info.
Talk to someone
Via chat or making a phone call. This is good if users have their minds made up, but it’s a pretty time-consuming task.
or
Click the link in bio
It’s a no-brainer. Pretty easy to do, and users already have some background on the company and what they do.
So, users already had some background on the company. They’ve already seen the pictures and videos from across the feed. And because the bounce rate was fairly high, customer services had to take longer to explain the Duepet’s process to dog acceptance.
So, instead of leading users to the default mobile website, why not a
lightweight, tailor-made page specifically built for Instagram users?
How I approached it
- “Head back to Instagram” on top.
- Rocket-like loading speeds for mobile data users.
- Lightweight design conveying all the needed info on the first scroll.
“What do you need?”
Doggie daycare or dog boarding? Most customers already know what their needs are, so all they want to see is a brief step-by-step of Duepet’s process.
Shall we?
Keeping it simple, if the customer wants to know more, they can either visit the full website, book an appointment for a on-site visit or make a video tour of the place.
So, did it work?
Yes! 🥳
Not only did it drove the bounce rate down, it also massively improved the session duration and more than doubled the amount of customers getting in touch via WhatsApp, all without needing less briefing from the human behind the phone!