Unleashing the power of decentralized blockchain organizations.
Client
Otterspace SERIOUS.BUSINESS
ROLE
Product Designer
Delivered
2024
DAOs, or Decentralized Autonomous Organizations, are organizations that operate through smart contracts on a blockchain. They are designed to be run by their members without a central authority, allowing for more democratic decision-making.
Otterspace spearheads this new work collaboration approach.
They needed to be...
Accessible
We were laser-focused on showcasing Otterspace’s vision of making DAO participation accessible and engaging for everyone. We aimed to highlight their customizable, modular, and extensible platform that activates DAO members and turns them into engaged contributors.
Fun
Because they were targeting a younger generation seeking independent online entrepreneurship, Otterspace’s fun visual identity needed to shine across their interfaces.
Dynamic
With Web3 being the what and DAOs being the how, their website needed to reflect the ever-changing dynamics of their platform. Live, self-updating modules, and “coined just now” badges were a must.
From Eerie Black to Seashell...
…here’s a bit of my color, type and overall styling work for Otterspace.