Ascon Systems
A fresh new look for the industrial metaverse
Awwward’s Site of the Day on September 7, 2023
Client
Ascon Systems GmbH
SERIOUS.BUSINESS
ROLE
UX
Delivered
2022
Countless hours and careful thought for a friendly approach to a mind-boggling new approach to industry, coding (or lack thereof) and design.
The creative concept is based on turning a complex world into something that is easy to use and accessible for everyone. The visual language with its smooth, modular, and ever-changing design represents the idea of automating complex processes with ease.
#iurycases
"How do you simplify something that's never been done before?"
Starting off with a huge PDF presentation of the industrial metaverse was just the tip of the iceberg on this beautiful project.
Ascon’s approach to – every – industry’s design, coding and manufacturing was so innovative that basically no-one could understand. Plus their design looked a little dated 
First things first
“What’s your product again…?”
They’re no code. A lack of IT-experts who are capable of coding affects many companies. With Ascon’s technology businesses can replace coding with modeling, which enables flexibility and efficiency.
They’re high tech. They enable businesses to be in control of their own systems by simplifying the way of creating automated processes and by connecting the real and the virtual world.
They’re unconventional. Their goal was to question the current performance of automation – and after countless years in the business they have good reasons for that.
They’re versatile. From smart buildings and products to infrastructure and production, imagine all the sectors that need automated processes, and they can make it happen.
Take a look for yourself.
Huge thanks to Bruno on this one, wouldn’t have been possible without you, buddy.
Visuals provided by Huy Phan and Dimitri Paiva. Full project by SERIOUS.BUSINESS.